The Addition of 360° Imagery on POD Website Resulted in Increase in Revenue

Packaging Options Direct (POD) is the e-commerce division of global packaging solutions leader TricorBraun. The company worked with Snap36 to provide 360-degree product imagery for its digital content initiative, POD 360°.

The addition of 360-degree imagery on the POD website resulted in a significant increase in top-line revenue. Despite its wide-ranging product line featuring several different packaging solutions such as bottles, jars, cap & closures, wine bottles and more, it was apparent that 360-degree imagery needed to become a reality.