PUMA Builds Innovative, Cost-Effective Studio

Perhaps the first image that pops into your mind when you hear PUMA is that of golf sensation Rickie Fowler. The PGA Tour player has helped make PUMA a household name, building on its reputation as one of the world’s leading Sports Brands of footwear, apparel, and accessories.

When it comes to creating product imagery, PUMA has traditionally relied on outsourced photographers. However, the company was experiencing high costs and lengthy turnaround times. In line with its “Forever Faster” mission, PUMA decided to find a content creation partner who could help it speed time to market, reduce content expenses, and ultimately, increase sales.