Inc. magazine announced that Snap36, the market leader for interactive 360-degree photography, is ranked on its annual Inc. 5000 list for a fifth year in a row. According to Inc., only four percent of companies achieve this honor.
As digital becomes an increasingly crucial step in the customer journey — even for purchases that are ultimately made in-store — the pressure is on for brands and retailers to offer imagery that will make shoppers feel confident enough to hit “buy.”
For the hardware retailer, that means having helpful images on the product detail page in the form of 360-degree spins. The rotating product uses 20 static images stitched together so a shopper can view the product from different angles as it spins.