Welcome NAPA Suppliers!

As more buyers head online, innovative suppliers and retailers are focused on enhancing their digital assets to meet evolving consumer behavior. Additionally, they are building smart visual search capabilities from consumer generated content and need to quickly scale their product imagery in order to train machine learning algorithms about image classification. To support these efforts, Snap36 has partnered with key automotive aftermarket industry associations to develop 360° and 3D imagery standards.

NAPA Now Hosts 360-Degree
Product Images

NAPA Auto Parts has received requests from both customers and internal teams for enhanced content to support parts sales. 360 degree imagery allows for a robust experience that ensures customers get the right part, the first time. Therefore, NAPA is now requiring 360 degree imagery and has partnered with Snap36 to assist suppliers in the creation of new product content to meet the updated standards. NAPA pre-negotiated special pricing for both studio services and on-site projects for NAPA suppliers, more than 40% lower than standard. If suppliers have their own studios, Snap36 can equip and train them to capture 360 degree imagery on their own.

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Why Partner With Snap36?

Efficiency

Leverage our product photography expertise and remove the burden from your teams.

Time to Market

Automate complex imagery tasks of editing, QA, formatting, and file naming for different retailers.

Trust

Customize your project with a proven partner that is committed to your success.

Scale

Affordably grow an image asset library that you own for all of your products.

Quality

Create imagery that drives engagement, increases conversion, and improves brand differentiation.

How Does It Work?

Project Planned

Suppliers that work with Snap36 retain ownership of all image assets created. We will recommend a project model based on your goals and timelines, whether that’s photographing products in the Snap36 Chicago studio, setting up a mobile 360 degree photography studio in your own facility, or purchasing the 360 degree automation equipment.

Products Shipped and Sorted

For a studio project, you can ship your products directly to Chicago, where our full-service merchandise team will take over. Otherwise, we’ll bring a mobile studio or ship our equipment to you. Our team unpacks your products, catalogs them, and spot-checks for product or packaging flaws that could later interfere with photography. And during check-ins, we offer additional services such as product weights and dimensions.

Products Prepared

The best way to prepare your products for photography is to remove any product packaging and gently clean if necessary. The product will be placed on a tabletop as it would naturally sit, and the majority of the product will be visible. If a product needs to be propped to achieve the desired orientation, the props will be removed in post-production.

Photograph Product

All images will be photographed to a 255 white background with no shadow. To produce a 360 degree image, we capture 72 photographs at 15-degree increments on 3 different planes. This creates the ‘up and over’ effect you see when spinning an image online.

Post Production

If for some reason Snap36 is unable to photograph products to a 255 white background they will have the item placed on a white background to comply with industry standards. For all products needing propping Snap36 will have those props removed.

File Naming & Deliver to NAPA

Individual JPG files must follow the specific Auto Care Best Practices recommended format in order to be delivered to NAPA Auto Parts. Snap36 will automatically name your files in the correct format to ensure speedy delivery.

360 degree imagery puts the product in our customers' hands. It gives a complete feeling of seeing the whole product, which increases customer trust and reduces returns.
Edwin Ludwig, Digital Marketing Manager at Truck-Lite
Having our products spinning on Amazon provides a 360-degree view for consumers that enhances the overall experience. We want consumers to feel like they are in a store where they have full transparency of our products.
Salisia Webber, Gold Eagle Company
PartSPIN is the largest project utilizing 360 degree spin technology in the history of the Internet. We are excited that our customers and manufacturers now have another tool to improve the quality of parts identification!
Steve Snower, CEO, Parts Town

Meet Matt.

Matt is our Director of Sales at Snap36 who manages the relationship between NAPA and its suppliers. Please contact Matt today to get started!

m.fowler@snap36.com | 773-270-8062

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Welcome NAPA Suppliers!

NAPA Now Hosts 360-Degree
Product Images

Additional Resources