Welcome Lowe’s Suppliers!

Too many home goods retailers fall victim to product pages overrun with overlooked copy, incomplete physical details, and unclear product images. When words fall flat, they lead to confusion and abandoned shopping carts.

We say show don’t tell. The simplicity of 360° & 3D user experiences emphasizes product details without cluttering your product pages. Providing multiple image angles increases the visual information and assurance consumers need to purchase your products online.

Lowe’s Hosts 360-Degree
Product Images

Customers needed more product data and information in order to make a purchase decision. To address this issue and the growing demand for online shopping, Lowe’s wanted to find an e-commerce solution that would suit the needs of its customers. Over the past few years, Snap36 has equipped Lowe’s with high-quality digital product content that bridges the gap between the online and offline customer experience.

Now it is required that suppliers selling products on Lowes.com have 360 degree product content to ensure that buyers are satisfied. We are now working with a multitude of suppliers to help deploy 360 degree imagery onto both Lowes.com and their own e-commerce sites.

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Why Partner With Snap36?

Efficiency

Leverage our product photography expertise and remove the burden from your teams.

Time to Market

Automate complex imagery tasks of editing, QA, formatting, and file naming for different retailers.

Trust

Customize your project with a proven partner that is committed to your success.

Scale

Affordably grow an image asset library that you own for all of your products.

Quality

Create imagery that drives engagement, increases conversion, and improves brand differentiation.

How Does It Work?

Project Planned

Suppliers that work with Snap36 retain ownership of all of the image assets created. We will recommend a project model based on your goals and timelines, whether that’s photographing products in the Snap36 Chicago studio, setting up a mobile 360 degree photography studio in your own facility, or purchasing the 360 degree automation equipment.

Products Shipped and Sorted

For a studio project, you can ship your products directly to Chicago, where our full-service merchandise team will take over. Otherwise, we’ll bring a mobile studio or ship our equipment to you. Our team unpacks your products, catalogs them, and spot-checks for product or packaging flaws that could later interfere with photography. And during check-ins, we offer additional services such as product weights and dimensions.

Products Prepared

The best way to prepare your products for photography is to remove any product packaging and gently clean if necessary. The product will be placed on a tabletop as it would naturally sit, and the majority of the product will be visible. If a product needs to be propped to achieve the desired orientation, the props will be removed in post-production.

Photograph Product

All images will be photographed to a 255 white background with no shadow. To produce a 360 degree image, we capture 72 photographs at 15-degree increments on 3 different planes. This creates the ‘up and over’ effect you see when spinning an image online.

Post Production

If for some reason Snap36 is unable to photograph products to a 255 white background they will have the item placed on a white background to comply with industry standards. For all products needing propping Snap36 will have those props removed.

File Naming & Deliver to Lowe’s

Individual JPG files must follow the specific recommended file format in order to be delivered to Lowe’s. Snap36 will automatically name your files in the correct format to ensure speedy delivery.

I would recommend Snap36 to any company looking for professional commercial photography or related services. Across the board they knocked it out of the park for us and we will be using them again in the future.
Bill Pedriana, Chief Marketing Officer, Big Lifts
We were able to lift all of our Grainger sales by 58%. We flooded them with new product content and saw tremendous results.
Mark Abell, VP of Marketing, TPI Corporation
Being able to have a 360 degree spinning really helps them to better understand the nuances and more realistic expectation of what that's going to be when a consumer has that package in their hand.
Becky Donner, SVP of Design & Engineering, TricorBraun
PartSPIN is the largest project utilizing 360 degree spin technology in the history of the Internet. We are excited that our customers and manufacturers now have another tool to improve the quality of parts identification!
Steve Snower, CEO, Parts Town

Meet Matt.

Matt is our Director of Sales at Snap36 who manages the relationship between Lowe’s and its suppliers. Please contact Matt today to get started!

m.fowler@snap36.com | 773-270-8062

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Welcome Lowe’s Suppliers!

Lowe’s Hosts 360-Degree
Product Images

Additional Resources