Six Quotes for Digital Marketing Leaders to Live By

What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels Corporation take the stage in Chicago? Insight, banter, laughter and lots of memorable quotes!

This past week, Argyle Executive Forum brought together some of the brightest digital marketers at the 2015 Chief Marketing Officer Leadership Forum.

Creating personalized and meaningful content took center stage, but speakers and attendees also buzzed about optimizing for mobile, constructing a multi-touchpoint consumer journey, and using data for attribution and segmentation.

Check out some of my favorite moments below.