How to Rock Your Back-to-School Sales & Marketing

Do you know what time it is? It’s back-to-school season! The most wonderful time of the year for many parents.

It also happens to be a great time of year for retailers too. This $828 billion dollar retail holiday typically begins in July and extends all the way into September. The only time of year that beats out back-to-school in more sales is the gift giving frenzy that defines the “winter holidays”.

And while this buying season is long, it is by no means simple. What are people buying? And when? And are shoppers influenced more by price or child preference?

This infographiccourtesy of The Shelfis your guide to rocking your back-to-school sales and marketing. Check it out!

Courtesy of: The Shelf
Claire McCracken

Claire is a Marketing Coordinator at Snap36. She recently graduated from the University of Dayton with a bachelor's degree in Communications and Marketing. Before working at Snap36, Claire had a marketing internship with a construction company in Chicago.

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