The Snap36 Blog
Rack Room Shoes Turns to Snap36 to Save Time, Hassle and Money
Known as innovators in the shoe industry for more than 90 years, Rack Room Shoes and Off Broadway Shoes are using Snap36’s studio equipment solution to create high-volume product photography that supports their growing digital sales channels.
Headquartered in Charlotte, N.C., Rack Room Shoes is the family footwear retailer of choice. Known as an innovator in the shoe industry for more than 90 years, the company offers a wide selection of nationally recognized and private brands of great shoes for men, women, and children in comfort, dress, casual, and athletic categories.
The retailer, which collectively sells more than 500 different brands of shoes, handbags, and accessories, was previously outsourcing its photography to two different companies, but needed a fast and reliable way to photograph their products without having to send them off to a third party and then wait weeks for those samples to be returned—often in 70-pound boxes that accumulated high shipping fees.
“We’d ship shoes to a photography vendor and it would take up to eight weeks to get the products returned and photographs online,” said Jason Adams, e-commerce administrator for Rack Room Shoes and Off Broadway Shoes. “It’s not possible to get a sample for every product, so we’d often have to get shoes from a store. The slow turnaround meant we were missing out on those sales.”
Seeking an in-house equipment solution, Adams initially tested an Ortery machine, but determined that it wasn’t versatile enough to efficiently and consistently capture the company’s range of products. Adams found the capabilities he needed to create a high-volume product photography studio in the Snap36 equipment solution. Rack Room reports that the Snap36 solution streamlines the product photography process, while saving time and money.
Rack Room Shoes shoots about 50 products per brand, per day, and typically uses seven different angles for each shoe style. With its new equipment, Rack Room Shoes is shooting 500 shoes per week— more than double the throughput of its outsourced vendors. Outsourcing was also inflexible, and didn’t allow Rack Room Shoes to test new visual experiences, such as 360° product spins, which it plans to add to its website later this year.
“As retailers’ digital commerce requirements continue to morph, building an in-house studio that automates high-volume product photography is becoming a ‘must have’ for companies like Rack Room Shoes and Off Broadway Shoes,” said Snap36 Founder & CEO Jeff Hunt. “We look forward to a long partnership with both companies as they continue to build their respective brand portfolios online.”