The Snap36 Blog

How Can CPG Companies Become Digital Leaders?

Although many CPG executives understand that a shift to e-commerce has arrived, many underestimate size of the opportunity and the need for technology transformation to thrive in a digital landscape.

No longer are these executives asking WHY they need to take e-commerce seriously, but HOW to succeed in an online world?

There is little doubt that consumers, who enjoy the flexibility and convenience of digital services in other aspects of their lives, are now demanding the same benefits from the grocery industry.

Retailers and suppliers need to understand the shifting retail landscape and build the digital commerce capabilities that consumers expect. Companies not prepared to meet to the new digital consumer risk stagnation, loss of share and even shrinking sales.

In this SlideShare, Snap36 CEO Jeff Hunt outlines why quality and comprehensive visual information is essential to meeting the needs of digital consumers, as well as the benefits of investing in technologies that simply and affordably capture product imagery.

Want more? Check out our latest infographic below on the digital future for consumer packaged goods.



Need help increasing your e-commerce conversion rate? Websites that are using 360 product photography increase conversions by an average of 47%.