The future of Amazon imagery is heading in a direction that builds trust, credibility and purchase confidence and it is all thanks to 360-degree product content. Snap36 CEO, Jeff Hunt, joined the E-Commerce Brain Trust podcast hosted by Kiri Masters and Julie Spear to give insight on how Amazon...
People are tired of seeing the same old product ads and promotions throughout their social media feeds and inboxes, oftentimes scrolling to the next post or deleting your email. Learn how innovative companies are using 360° content to stand out from the noise....
Animation is created by altering the product, such as opening a drawer or adding an accessory, partially through a row of images or on a separate row entirely. Animation isn’t just limited to one movement either. Handles can move up and down. Pockets can open,...
If you were unable to make it to the Sands Expo for AAPEX 2017, you might be surprised by what exhibitors had on display this year. I was blown away by a number of booths this year—which featured several technological advances and product launches—revealing a...
There are few things more important to retailers than understanding how and why their customers shop the way they do. In a recent study conducted by Adobe Digital Insights, they examined shopping trends during the 2016 holiday season. The study produced several compelling statistics regarding...
As with all tradeshows, sometimes it is hard to separate the hype from the real market advances. After our team at CQL spent a few days at the Internet Retailer Conference & Exhibition (IRCE), we wanted to net-out the best information we learned from this...
Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on "Avoiding Marketplace Commoditization" You are not alone! Most Business-to-Business (B2B) Manufacturers have been contemplating strategies related to B2B marketplaces....
When it comes to e-commerce sales, 360° product photography moves the needle and yields big results for Grainger suppliers—increasing online conversions by 47%. What’s more, 360° product photography addresses 3 out of 4 of the top issues measured in Grainger’s customer product information feedback survey....
Do you know what time it is? It’s back-to-school season! The most wonderful time of the year for many parents. It also happens to be a great time of year for retailers too. This $828 billion dollar retail holiday typically begins in July and extends all...
Recently my wife and I decided to add a water filter to our kitchen faucet. She and I love drinking purified water so we were very excited to add this little feature to our home. Low and behold, the water filter didn’t fit the faucet....
360 is a buzzword, a slogan, a term that is used to promote everything from burritos to Anderson Cooper, but 360 photography is enabling us to explore new environments and interact with products as we’ve always been hardwired to do. From birth we’ve naturally learned...
Whether the customer is fixing an aging automobile, a malfunctioning HVAC system, or a busted chicken fryer, the consequences of ordering the wrong replacement part inevitably are greater for B2B buyers than for consumers who make the same mistake. And industrial businesses are being compromised....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best strategy for the transition to an online...
To say I was excited to attend the 2015 Inc. 5000 Conference honoring the fastest growing companies in America would be a great embellishment. Sure, I feel proud to be part of a team who has built a company from the ground up, but like...
Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s Benedict Evans challenges our conventional notion of mobile as a “cut-down subset of the 'real' Internet.” Internet accessibility on the mobile device came decades after the...
Digital technologies are reshaping the automotive aftermarket and driving change not only within individual companies, but also within the industry at large. I got the scoop firsthand from some of the industry’s top suppliers and retailers at the 2015 NCMA Knowledge Exchange Conference. Though the schedule...
Digital technologies are reshaping buyer expectations and putting pressure on aftermarket companies to adapt. Some experts predict that online sales will double by 2018, while sluggish brick-and-mortor sales fall flat. To navigate the e-commerce landscape, aftermarket companies need to tap into emerging markets and shift investments...
What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels Corporation take the stage in Chicago? Insight, banter, laughter and lots of memorable quotes! This past week, Argyle Executive Forum brought together some of the brightest...
Although many CPG executives understand that a shift to e-commerce has arrived, many underestimate size of the opportunity and the need for technology transformation to thrive in a digital landscape. No longer are these executives asking WHY they need to take e-commerce seriously, but HOW to succeed in an...
Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they also can also permanently impact the reputation of the product or the brand, causing lost...
If there is one thing that we learned in 2014, it’s that your customers are in control. The sales journey is no longer black and white, but rather shades of grey dominated by mobile devices, social media, email newsletters and a variety of other consumer...
Holiday shopping is almost upon us as retailers gear up for some serious consumer spending. This season’s sales are expected to rise 10%, accounting for 27% of total sales for the entire year. To help us predict where, when and what consumers will be shopping for,...
Last week I attended the Automotive Aftermarket Suppliers Association (AASA) Technology Conference where we discussed how current and emerging technologies drive efficiency, reduce costs and identify new trends. I was invited to present on how digital innovations have shaped the new customer. To prep for my...
Images are a powerful medium that can give your brand personality and create engaging, lasting user experiences. When used properly, images quickly and clearly provide valuable information. Why use imagery to communicate your message to your target audience? Your images should seek to provide the users with...
Last week, STORES Magazine hosted a Twitter Chat that asked just that. The event was moderated by STORES Editor Susan Reda and included featured guests prepped to take questions form the Twitterverse. Among the featured guests were Bryan Gildenberg, Chief Knowledge Officer of Kantar Retail, which...
It’s back-to-school season and online retail is moving to the head of the class. As the second-largest retail season of the year, consumers are turning to the Internet for lower prices, flexible shipping and fewer crowds. Online sales are expected to increase 16% this season,...
I founded Snap36 in 2008 as a direct result to feedback that I obtained from my Adobe-Scene7 clients and counterparts. The fact was that Scene7 had become ubiquitous amongst the Internet Retailer 500, providing high resolution image resizing, zooming, panning and swatching — with the...
Product imagery and other digital assets are fundamental for a successful e-commerce strategy in the automotive aftermarket industry. They are a necessity for companies that want to stay competitive and a typical requirement of most aftermarket retailers. Our work with clients such as Bosch, Delphi...
Polled from almost 2,000 respondents from over 400 companies, an Adobe survey, Digital Marketing in the Next Decade, stated that the number one most effective opportunity was in “multi-media product viewing (integrated images, video, Flash, audio, spin, etc).” Yet, in the conclusions, it was noted,...
In my almost thirty years of business experience, I have worked for a lot of tech companies and I cannot tell you how many times I have heard, "where did that name come from"? The first company I worked for was a household name at the...
Everyone I talk to gets excited about 360 & 3D spin photography and the quantum leap in user experience that it produces. I mean it, NO ONE thinks it's a bad idea and EVERYONE says, "why isn't every manufacturer and online retailer doing this already"? ...
Over a decade ago when the dot.com bubble burst, one of the main concerns was still the bandwidth at which your average Internet shopper was accessing the web. The fact that over 50% of the people were still on dial-up, seems somewhat barbaric by today's...
Have you ever wondered what the secret ingredient is to a successful online shopping venture? Many efficacious websites all seem to have the same feature to make a consumer’s online shopping experience more engaging. That special something: 360° product photography. A successful Internet shopping site should...
As we all know, internet retailers sell EVERYTHING. Due to this wide variety of shapes and sizes, we need to get creative with how we rig up a product for 360 spin photography. Many items can simply be placed on the turntable, while others need...
