Thought Leadership

As with all tradeshows, sometimes it is hard to separate the hype from the real market advances. After our team at CQL spent a few days at the Internet Retailer Conference & Exhibition (IRCE), we wanted to net-out the best information we learned from this...

Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on "Avoiding Marketplace Commoditization" You are not alone!  Most Business-to-Business (B2B) Manufacturers have been contemplating strategies related to B2B marketplaces....

When it comes to e-commerce sales, 360° product photography moves the needle and yields big results for Grainger suppliers—increasing online conversions by 47%. What’s more, 360° product photography addresses 3 out of 4 of the top issues measured in Grainger’s customer product information feedback survey....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best strategy for the transition to an online...

Digital technologies are reshaping the automotive aftermarket and driving change not only within individual companies, but also within the industry at large. I got the scoop firsthand from some of the industry’s top suppliers and retailers at the 2015 NCMA Knowledge Exchange Conference. Though the schedule...

Digital technologies are reshaping buyer expectations and putting pressure on aftermarket companies to adapt. Some experts predict that online sales will double by 2018, while sluggish brick-and-mortor sales fall flat. To navigate the e-commerce landscape, aftermarket companies need to tap into emerging markets and shift investments...

Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they also can also permanently impact the reputation of the product or the brand, causing lost...

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