Thought Leadership

IDEA eBiz: Put a New Spin on the B2B Customer Experience With 360° Imagery

IDEA (Industry Data Exchange Association) provides manufacturers and distributors in the electrical industry with the tools they need to effectively...

GS1 Connect Presentation: How Innovating With Imagery Differentiates Your Brand

GS1 is a global organization that develops and maintains the most widely used supply chain standards system in the world....

Leveraging 360° content to promote products on social media and email

Social media and email users have grown all too accustomed to seeing product advertisements and promotions throughout their feeds and...

Gaining an E-Commerce Advantage with Enhanced Product Content

Companies that incorporate 360° & 3D spin imagery—technology that allows a website visitor to see a product from all sides...

The Mobile-Led Future of E-Commerce

Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s...

Why Consumer Sales are the Best Kept Secret for Aftermarket E-Commerce

To navigate the e-commerce landscape, aftermarket companies need to tap into emerging markets and shifting investments to establish comprehensive web...

Six Quotes for Digital Marketing Leaders to Live By

What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels...

How Can CPG Companies Become Digital Leaders?

Although many CPG executives understand that a shift to e-commerce has arrived, many underestimate size of the opportunity...

B2B’s Secret Weapon: E-Commerce

I founded Snap36 in 2008 as a direct result to feedback that I obtained from my Adobe-Scene7 clients and counterparts. ...

Why the Automotive Aftermarket Industry Should Invest in its Digital Assets

Product imagery and other digital assets are fundamental for a successful e-commerce strategy in the automotive aftermarket industry....