Rich media is product content that is enhanced beyond normal text and static images. Whether it’s a product video, 360° photography, AR application, or CGI models, customers yearn for accurate, comprehensive, and detailed product information before clicking “Add to Cart.”...
The last company I worked for introduced me to Snap36 my first month on board. I had the pleasure of meeting with the Snap36 team and I remember thinking the studio was way cooler than mine! My first project at Hill-Rom was probably my favorite. I...
We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience. But what’s the point if your product images can’t even sell your products? Images are the driving force of your e-commerce business. Investment is not an option, but an opportunity...
In a snapshot (pun intended), commercial photography creates images for commercial purposes, such as advertising, marketing, or instructional brochures. Commercial photographs appear on billboards, websites, in magazines, catalogs, textbooks and other print media. In 2015, commercial and technical photography will generate over 1/5 of total industry...
B2B suppliers are working hard to create consumer-friendly web sites, but few are putting their best image forward when it comes to product photography. B2B websites have maintained traditional static photography—that at its best is inconsistent, and at its worst is missing—despite the comparable cost of...
This is part two in a three part series examining how to choose equipment to fit your photography studio. If you walk into most commercial photography studios, you will see powerful workstations alongside pro-grade cameras and lighting systems. Look a little deeper and you will also...
Images are a powerful medium that can give your brand personality and create engaging, lasting user experiences. When used properly, images quickly and clearly provide valuable information. Why use imagery to communicate your message to your target audience? Your images should seek to provide the users with...
The robotic photography systems and studio automation software we use at Snap36 allow our photographers to create massive amounts of images in a very short amount of time. If production hums along, a well-equipped set can create as many as 5,200 images per day. While...
Polled from almost 2,000 respondents from over 400 companies, an Adobe survey, Digital Marketing in the Next Decade, stated that the number one most effective opportunity was in “multi-media product viewing (integrated images, video, Flash, audio, spin, etc).” Yet, in the conclusions, it was noted,...
In my almost thirty years of business experience, I have worked for a lot of tech companies and I cannot tell you how many times I have heard, "where did that name come from"? The first company I worked for was a household name at the...
Everyone I talk to gets excited about 360 & 3D spin photography and the quantum leap in user experience that it produces. I mean it, NO ONE thinks it's a bad idea and EVERYONE says, "why isn't every manufacturer and online retailer doing this already"? ...
Over a decade ago when the dot.com bubble burst, one of the main concerns was still the bandwidth at which your average Internet shopper was accessing the web. The fact that over 50% of the people were still on dial-up, seems somewhat barbaric by today's...
Have you ever wondered what the secret ingredient is to a successful online shopping venture? Many efficacious websites all seem to have the same feature to make a consumer’s online shopping experience more engaging. That special something: 360° product photography. A successful Internet shopping site should...
As we all know, internet retailers sell EVERYTHING. Due to this wide variety of shapes and sizes, we need to get creative with how we rig up a product for 360 spin photography. Many items can simply be placed on the turntable, while others need...
