Understanding the differences between product videos and 360° product images is critical when budgets are limited and timelines are tight. To help you get the biggest bang for you buck we’ve created this infographic that addresses common questions and highlights key differences....
When was the last time your marketing department complained about not having enough visual assets? For me, it happened this morning and inspired this blog post. Every marketer knows the pain of not having materials needed to create visual content—videos, brochures, social media posts, emails, etc....
We always tell customers that we’re unique in how we measure our success. Shooting products in 360° spin and managing the workflow gets you to the 20-yard line, but a project is not complete until the product spins are published on an e-commerce website. To ensure...
If you’re anything like me, you receive anywhere from 50-100 emails a day. As an avid online shopper, a large chunk of these are dedicated to daily digests, deals or promotions from my favorite retailers and brands. I’ve mastered the skill of quickly scanning through...
Every day that I meet with a new client or prospect, I am amazed at the overwhelmingly positive response bringing e-commerce imagery into the 21st century. They often realize an obvious truth: I can see more of the product, thus I'm more likely to buy it or...
Creating the best user experience has always been critical for online retailers, but now, more than ever, technology is changing what that means. To prepare for customers who demand a high degree of interaction and information, regardless of which device they are using, online retailers must...
This is part two in a three part series examining how to choose equipment to fit your photography studio. If you walk into most commercial photography studios, you will see powerful workstations alongside pro-grade cameras and lighting systems. Look a little deeper and you will also...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Search engine optimization is essential for retailers to get found online, but as with most SEO campaigns, it can be challenging to find a balance between implementing an effective tactic and appealing to your customer. A common sense, but...
The robotic photography systems and studio automation software we use at Snap36 allow our photographers to create massive amounts of images in a very short amount of time. If production hums along, a well-equipped set can create as many as 5,200 images per day. While...
