E-Commerce

Motorola Solutions, Inc. (www.motorolasolutions.com), provides mission-critical communications products to commercial, federal, and public safety customers around the world. With a customer-base that includes firefighters and police officers, it’s essential for Motorola Solutions to unmistakably feature the product details that its customers will rely on when...

As with all tradeshows, sometimes it is hard to separate the hype from the real market advances. After our team at CQL spent a few days at the Internet Retailer Conference & Exhibition (IRCE), we wanted to net-out the best information we learned from this...

Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on "Avoiding Marketplace Commoditization" You are not alone!  Most Business-to-Business (B2B) Manufacturers have been contemplating strategies related to B2B marketplaces....

We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience.  But what’s the point if your product images can’t even sell your products? Images are the driving force of your e-commerce business. Investment is not an option, but an opportunity...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best strategy for the transition to an online...

Let’s step back into the 90s. Everyone was using dial-up, signing into AOL, and asking Jeeves a question. It was a time when e-commerce was in its infancy, m-commerce non-existent, and brick-and-mortar retailers’ predicted the end of days. During the Shop.org Digital Summit breakout session, Capturing the Magic...

Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they also can also permanently impact the reputation of the product or the brand, causing lost...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Search engine optimization is essential for retailers to get found online, but as with most SEO campaigns, it can be challenging to find a balance between implementing an effective tactic and appealing to your customer. A common sense, but...

There are many directions an internet retailer can go when spinning their products.  Deciding on whether to create a 360 or 3D Spinset can greatly affect how customers interact with the product. With any new process or technology comes new terms or technical jargon.  The terms...

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