The future of Amazon imagery is heading in a direction that builds trust, credibility and purchase confidence and it is all thanks to 360-degree product content. Snap36 CEO, Jeff Hunt, joined the E-Commerce Brain Trust podcast hosted by Kiri Masters and Julie Spear to give insight on how Amazon...
Amazon Prime members were out in full force this year throughout the recently extended shopper’s paradise, Prime Day. Amazon’s loyal followers experienced several new upgrades to their experience this year, including six more hours of deals, as well as 360-degree imagery for several of...
Since the emerging desire for big data hit the scene, consumers have started to use information as a currency that determines where they will spend their hard-earned dollars. The formula is simple: more information equals higher purchase confidence which often leads to a conversion....
People are tired of seeing the same old product ads and promotions throughout their social media feeds and inboxes, oftentimes scrolling to the next post or deleting your email. Learn how innovative companies are using 360° content to stand out from the noise....
Rich media is product content that is enhanced beyond normal text and static images. Whether it’s a product video, 360° photography, AR application, or CGI models, customers yearn for accurate, comprehensive, and detailed product information before clicking “Add to Cart.”...
Motorola Solutions, Inc. (www.motorolasolutions.com), provides mission-critical communications products to commercial, federal, and public safety customers around the world. With a customer-base that includes firefighters and police officers, it’s essential for Motorola Solutions to unmistakably feature the product details that its customers will rely on when...
In 1996, a group of investors founded Webvan, the first online grocery retailer. At the time, the investors believed that consumers would jump at the opportunity to fill their refrigerators in the comfort of their own homes. Unfortunately, the concept was introduced before consumers were...
There are few things more important to retailers than understanding how and why their customers shop the way they do. In a recent study conducted by Adobe Digital Insights, they examined shopping trends during the 2016 holiday season. The study produced several compelling statistics regarding...
As with all tradeshows, sometimes it is hard to separate the hype from the real market advances. After our team at CQL spent a few days at the Internet Retailer Conference & Exhibition (IRCE), we wanted to net-out the best information we learned from this...
Understanding the differences between product videos and 360° product images is critical when budgets are limited and timelines are tight. To help you get the biggest bang for you buck we’ve created this infographic that addresses common questions and highlights key differences....
Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on "Avoiding Marketplace Commoditization" You are not alone! Most Business-to-Business (B2B) Manufacturers have been contemplating strategies related to B2B marketplaces....
Do you know what time it is? It’s back-to-school season! The most wonderful time of the year for many parents. It also happens to be a great time of year for retailers too. This $828 billion dollar retail holiday typically begins in July and extends all...
We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience. But what’s the point if your product images can’t even sell your products? Images are the driving force of your e-commerce business. Investment is not an option, but an opportunity...
Recently my wife and I decided to add a water filter to our kitchen faucet. She and I love drinking purified water so we were very excited to add this little feature to our home. Low and behold, the water filter didn’t fit the faucet....
360 is a buzzword, a slogan, a term that is used to promote everything from burritos to Anderson Cooper, but 360 photography is enabling us to explore new environments and interact with products as we’ve always been hardwired to do. From birth we’ve naturally learned...
Whether the customer is fixing an aging automobile, a malfunctioning HVAC system, or a busted chicken fryer, the consequences of ordering the wrong replacement part inevitably are greater for B2B buyers than for consumers who make the same mistake. And industrial businesses are being compromised....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best strategy for the transition to an online...
To say I was excited to attend the 2015 Inc. 5000 Conference honoring the fastest growing companies in America would be a great embellishment. Sure, I feel proud to be part of a team who has built a company from the ground up, but like...
Let’s step back into the 90s. Everyone was using dial-up, signing into AOL, and asking Jeeves a question. It was a time when e-commerce was in its infancy, m-commerce non-existent, and brick-and-mortar retailers’ predicted the end of days. During the Shop.org Digital Summit breakout session, Capturing the Magic...
Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s Benedict Evans challenges our conventional notion of mobile as a “cut-down subset of the 'real' Internet.” Internet accessibility on the mobile device came decades after the...
When was the last time your marketing department complained about not having enough visual assets? For me, it happened this morning and inspired this blog post. Every marketer knows the pain of not having materials needed to create visual content—videos, brochures, social media posts, emails, etc....
We always tell customers that we’re unique in how we measure our success. Shooting products in 360° spin and managing the workflow gets you to the 20-yard line, but a project is not complete until the product spins are published on an e-commerce website. To ensure...
What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels Corporation take the stage in Chicago? Insight, banter, laughter and lots of memorable quotes! This past week, Argyle Executive Forum brought together some of the brightest...
Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they also can also permanently impact the reputation of the product or the brand, causing lost...
If you’re anything like me, you receive anywhere from 50-100 emails a day. As an avid online shopper, a large chunk of these are dedicated to daily digests, deals or promotions from my favorite retailers and brands. I’ve mastered the skill of quickly scanning through...
If there is one thing that we learned in 2014, it’s that your customers are in control. The sales journey is no longer black and white, but rather shades of grey dominated by mobile devices, social media, email newsletters and a variety of other consumer...
Every day that I meet with a new client or prospect, I am amazed at the overwhelmingly positive response bringing e-commerce imagery into the 21st century. They often realize an obvious truth: I can see more of the product, thus I'm more likely to buy it or...
Holiday shopping is almost upon us as retailers gear up for some serious consumer spending. This season’s sales are expected to rise 10%, accounting for 27% of total sales for the entire year. To help us predict where, when and what consumers will be shopping for,...
Creating the best user experience has always been critical for online retailers, but now, more than ever, technology is changing what that means. To prepare for customers who demand a high degree of interaction and information, regardless of which device they are using, online retailers must...
This is part two in a three part series examining how to choose equipment to fit your photography studio. If you walk into most commercial photography studios, you will see powerful workstations alongside pro-grade cameras and lighting systems. Look a little deeper and you will also...
Images are a powerful medium that can give your brand personality and create engaging, lasting user experiences. When used properly, images quickly and clearly provide valuable information. Why use imagery to communicate your message to your target audience? Your images should seek to provide the users with...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Search engine optimization is essential for retailers to get found online, but as with most SEO campaigns, it can be challenging to find a balance between implementing an effective tactic and appealing to your customer. A common sense, but...
Last week, STORES Magazine hosted a Twitter Chat that asked just that. The event was moderated by STORES Editor Susan Reda and included featured guests prepped to take questions form the Twitterverse. Among the featured guests were Bryan Gildenberg, Chief Knowledge Officer of Kantar Retail, which...
It’s back-to-school season and online retail is moving to the head of the class. As the second-largest retail season of the year, consumers are turning to the Internet for lower prices, flexible shipping and fewer crowds. Online sales are expected to increase 16% this season,...
The robotic photography systems and studio automation software we use at Snap36 allow our photographers to create massive amounts of images in a very short amount of time. If production hums along, a well-equipped set can create as many as 5,200 images per day. While...
As industries start spinning and adoption rates increase, it’s no surprise we’re seeing innovative companies like Fathead define new uses and benefits of 360° & 3D photography. I first had the opportunity to meet Fathead CMO, Joanna Cline, at IRCE 2013. I knew Fathead built a...
Free shipping and lenient return policies have become the norm in online shopping (thank you Zappos!) and are largely responsible for the booming Internet retail industry today. But now, with nearly 1/3 of all online sales being returned, companies need to focus on how to...
Polled from almost 2,000 respondents from over 400 companies, an Adobe survey, Digital Marketing in the Next Decade, stated that the number one most effective opportunity was in “multi-media product viewing (integrated images, video, Flash, audio, spin, etc).” Yet, in the conclusions, it was noted,...
In my almost thirty years of business experience, I have worked for a lot of tech companies and I cannot tell you how many times I have heard, "where did that name come from"? The first company I worked for was a household name at the...
Everyone I talk to gets excited about 360 & 3D spin photography and the quantum leap in user experience that it produces. I mean it, NO ONE thinks it's a bad idea and EVERYONE says, "why isn't every manufacturer and online retailer doing this already"? ...
Every morning I awaken to the smell of fresh brewed coffee and eagerly make my way downstairs to fire up the Macbook to siphon through the hundreds of snippets of wisdom bestowed from the newswires, blogs, tweets and occasional, self proclaimed guru friends who send...
Over a decade ago when the dot.com bubble burst, one of the main concerns was still the bandwidth at which your average Internet shopper was accessing the web. The fact that over 50% of the people were still on dial-up, seems somewhat barbaric by today's...
Have you ever wondered what the secret ingredient is to a successful online shopping venture? Many efficacious websites all seem to have the same feature to make a consumer’s online shopping experience more engaging. That special something: 360° product photography. A successful Internet shopping site should...
There are many directions an internet retailer can go when spinning their products. Deciding on whether to create a 360 or 3D Spinset can greatly affect how customers interact with the product. With any new process or technology comes new terms or technical jargon. The terms...
As we all know, internet retailers sell EVERYTHING. Due to this wide variety of shapes and sizes, we need to get creative with how we rig up a product for 360 spin photography. Many items can simply be placed on the turntable, while others need...
