Introducing the Newest Addition to Amazon Prime Day: 360-Degree Imagery
The future of Amazon imagery is heading in a direction that builds trust, credibility and purchase confidence and it is all thanks to 360-degree product content.
Snap36 CEO, Jeff Hunt, joined the E-Commerce Brain Trust podcast hosted by Kiri Masters and Julie Spear to give insight on how Amazon and B2B product brands are adopting 360-degree product content.
Amazon Prime members were out in full force this year throughout the recently extended shopper’s paradise, Prime Day. Amazon’s loyal followers experienced several new upgrades to their experience this year, including six more hours of deals, as well as 360-degree imagery for several of its Prime Day deals.
Since the emerging desire for big data hit the scene, consumers have started to use information as a currency that determines where they will spend their hard-earned dollars. The formula is simple: more information equals higher purchase confidence which often leads to a conversion.
People are tired of seeing the same old product ads and promotions throughout their social media feeds and inboxes, oftentimes scrolling to the next post or deleting your email. Learn how innovative companies are using 360° content to stand out from the noise.
Snap36 has announced that Packaging Options Direct (POD), the e-commerce division of global packaging solutions leader TricorBraun, has experienced a significant rise in website traffic and sales since partnering with Snap36 to add 360° product photography to its website.
Rich media is product content that is enhanced beyond normal text and static images. Whether it’s a product video, 360° photography, AR application, or CGI models, customers yearn for accurate, comprehensive, and detailed product information before clicking “Add to Cart.”
Motorola Solutions, Inc. (www.motorolasolutions.com), provides mission-critical communications products to commercial, federal, and public safety customers around the world. With a customer-base that includes firefighters and police officers, it’s essential for Motorola Solutions to unmistakably feature the product details that its customers will rely on when using communication solutions that play such an important role in people’s lives.
In 1996, a group of investors founded Webvan, the first online grocery retailer. At the time, the investors believed that consumers would jump at the opportunity to fill their refrigerators in the comfort of their own homes. Unfortunately, the concept was introduced before consumers were truly ready to buy their groceries online.
For the last 60 years, Big Joe Forklifts has been committed to providing customers with state-of-the-art, low cost alternatives to the traditional sit-down forklifts. Big Lifts focuses on tailoring vehicles that are specifically fit for a variety of uses in the industrial, commercial and retail industries, making their equipment a highly attractive option.
Snap36 is excited to announce its expansion into Seattle with industry veteran John Casey, who will be spearheading the effort as Director of Business Development.
Animation is created by altering the product, such as opening a drawer or adding an accessory, partially through a row of images or on a separate row entirely. Animation isn’t just limited to one movement either. Handles can move up and down. Pockets can open, close, be filled and emptied. There are countless ways to use animation in conjunction with a 360° to highlight the details and features that complete a product’s story.
If you were unable to make it to the Sands Expo for AAPEX 2017, you might be surprised by what exhibitors had on display this year. I was blown away by a number of booths this year—which featured several technological advances and product launches—revealing a glimpse into the future of the automotive aftermarket. Below, I’ve reviewed four companies that stood out to me at this year’s AAPEX show.
Over the last 15 years, BrightSign has established itself as a pioneer in the commercial digital signage industry with its development of market leading digital signage media players, content creation software & networking solutions.
There are few things more important to retailers than understanding how and why their customers shop the way they do. In a recent study conducted by Adobe Digital Insights, they examined shopping trends during the 2016 holiday season. The study produced several compelling statistics regarding…
Starting in 2004, Mobile-Shop revolutionized one of the most well-known storage devices used by contractors, maintenance workers and anyone in the trade skills industry: the toolbox.
Inc. Magazine ranked Snap36 No. 2900 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This is the third consecutive year that Snap36 has been ranked on the Inc. 5000 list. “It’s an incredible honor to be acknowledged by Inc….
As a critical business partner for foodservice equipment companies, Heritage Parts must deliver the right part at the right time to the right place. That’s why the distributor is using Snap36’s solution for 360-degree product photography and studio equipment to help its customers confidently order critical parts…
As with all tradeshows, sometimes it is hard to separate the hype from the real market advances. After our team at CQL spent a few days at the Internet Retailer Conference & Exhibition (IRCE), we wanted to net-out the best information we learned from this ecommerce community.
“We’d ship shoes to a photography vendor and it would take up to eight weeks to get the products returned and photographs online,” said Jason Adams, e-commerce administrator for Rack Room Shoes and Off Broadway Shoes. “It’s not possible to get a sample for every product, so we’d often have to get shoes from a store. The slow turnaround meant we were missing out on those sales.”
Understanding the differences between product videos and 360° product images is critical when budgets are limited and timelines are tight. To help you get the biggest bang for you buck we’ve created this infographic that addresses common questions and highlights key differences.
Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on “Avoiding Marketplace Commoditization” You are not alone! Most Business-to-Business (B2B) Manufacturers have been contemplating strategies…
When it comes to e-commerce sales, 360° product photography moves the needle and yields big results for Grainger suppliers—increasing online conversions by 47%. What’s more, 360° product photography addresses 3 out of 4 of the top issues measured in Grainger’s customer product information feedback survey.
Snap36 has announced that Truck-Lite Co., LLC, a worldwide leader in heavy-duty lighting and visibility systems, has chosen Snap36 to create 360° spin photography for over 3,600 products launching on Truck-Lite’s newly redesigned website: www.truck-lite.com…
Snap36 ranks No. 396 on the 2016 Inc. 500 list of America’s Fastest-Growing Private Companies with a three-year sales growth of 966% Snap36 is pleased to announce it ranked No. 396 on the 35th annual Inc. 500, the most prestigious ranking of the nation’s fastest-growing…
Do you know what time it is? It’s back-to-school season! The most wonderful time of the year for many parents. It also happens to be a great time of year for retailers too. This $828 billion dollar retail holiday typically begins in July and extends…
We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience. But what’s the point if your product images can’t even sell your products? Images are the driving force of your e-commerce business. Investment is not an option, but…
Recently my wife and I decided to add a water filter to our kitchen faucet. She and I love drinking purified water so we were very excited to add this little feature to our home. Low and behold, the water filter didn’t fit the faucet….
360 is a buzzword, a slogan, a term that is used to promote everything from burritos to Anderson Cooper, but 360 photography is enabling us to explore new environments and interact with products as we’ve always been hardwired to do. From birth we’ve naturally learned…
Whether the customer is fixing an aging automobile, a malfunctioning HVAC system, or a busted chicken fryer, the consequences of ordering the wrong replacement part inevitably are greater for B2B buyers than for consumers who make the same mistake. And industrial businesses are being compromised. The implications of ordering the wrong product on a B2B site versus ordering the wrong pair of shoes or the wrong book from Amazon are exponential.
Companies that incorporate 360° & 3D spin imagery—technology that allows a website visitor to see a product from all sides and angles—can provide a more realistic sense of their products than they can with traditional static photography, which many B2B sites still use. This kind of enhanced imagery is helping B2B e-commerce sellers increase conversion rates, decrease product returns and boost customer satisfaction.
It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best strategy for the transition to an online focused advertising model. Here are some facts about...
To say I was excited to attend the 2015 Inc. 5000 Conference honoring the fastest growing companies in America would be a great embellishment. Sure, I feel proud to be part of a team who has built a company from the ground up, but like…
Let’s step back into the 90s. Everyone was using dial-up, signing into AOL, and asking Jeeves a question. It was a time when e-commerce was in its infancy, m-commerce non-existent, and brick-and-mortar retailers’ predicted the end of days. During the Shop.org Digital Summit breakout session, Capturing the…
Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s Benedict Evans challenges our conventional notion of mobile as a “cut-down subset of the ‘real’ Internet.” Internet accessibility on the mobile device came decades…
In a snapshot (pun intended), commercial photography creates images for commercial purposes, such as advertising, marketing, or instructional brochures. Commercial photographs appear on billboards, websites, in magazines, catalogs, textbooks and other print media. In 2015, commercial and technical photography will generate over 1/5 of total…
B2B suppliers are working hard to create consumer-friendly web sites, but few are putting their best image forward when it comes to product photography. B2B websites have maintained traditional static photography—that at its best is inconsistent, and at its worst is missing—despite the comparable cost…
Over half of online grocery shoppers are hitting the online aisle more often. According to a recent study by 72Point for Door to Door Organics, 54% of U.S. online grocery shoppers say they’ve increased the amount of grocery shopping they do online in the past year…
Content Crusaders Answer Your Burning Questions on How to Drive Change in the Automotive Aftermarket
Digital technologies are reshaping the automotive aftermarket and driving change not only within individual companies, but also within the industry at large. I got the scoop firsthand from some of the industry’s top suppliers and retailers at the 2015 NCMA Knowledge Exchange Conference. Though the…
When was the last time your marketing department complained about not having enough visual assets? For me, it happened this morning and inspired this blog post. Every marketer knows the pain of not having materials needed to create visual content—videos, brochures, social media posts, emails,…
Digital technologies are reshaping buyer expectations and putting pressure on aftermarket companies to adapt. Some experts predict that online sales will double by 2018, while sluggish brick-and-mortor sales fall flat. To navigate the e-commerce landscape, aftermarket companies need to tap into emerging markets and shift…
We always tell customers that we’re unique in how we measure our success. Shooting products in 360° spin and managing the workflow gets you to the 20-yard line, but a project is not complete until the product spins are published on an e-commerce website. To…
What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels Corporation take the stage in Chicago? Insight, banter, laughter and lots of memorable quotes! This past week, Argyle Executive Forum brought together some of the…
Although many CPG executives understand that a shift to e-commerce has arrived, many underestimate size of the opportunity and the need for technology transformation to thrive in a digital landscape. No longer are these executives asking WHY they need to take e-commerce seriously, but HOW to succeed in…
Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they also can also permanently impact the reputation of the product or the brand, causing lost…
Digital technologies are reshaping the landscape on how we discover and shop for consumer package goods. With brands, consumers, products and digital devices connected like never before, digital is disrupting traditional business models and putting new demands on CPG marketers. E-commerce isn’t just an additional…
If you’re anything like me, you receive anywhere from 50-100 emails a day. As an avid online shopper, a large chunk of these are dedicated to daily digests, deals or promotions from my favorite retailers and brands. I’ve mastered the skill of quickly scanning through…
If there is one thing that we learned in 2014, it’s that your customers are in control. The sales journey is no longer black and white, but rather shades of grey dominated by mobile devices, social media, email newsletters and a variety of other consumer…
Every day that I meet with a new client or prospect, I am amazed at the overwhelmingly positive response bringing e-commerce imagery into the 21st century. They often realize an obvious truth: I can see more of the product, thus I’m more likely to buy it or…
Holiday shopping is almost upon us as retailers gear up for some serious consumer spending. This season’s sales are expected to rise 10%, accounting for 27% of total sales for the entire year. To help us predict where, when and what consumers will be shopping…
Creating the best user experience has always been critical for online retailers, but now, more than ever, technology is changing what that means. To prepare for customers who demand a high degree of interaction and information, regardless of which device they are using, online retailers…
Last week I attended the Automotive Aftermarket Suppliers Association (AASA) Technology Conference where we discussed how current and emerging technologies drive efficiency, reduce costs and identify new trends. I was invited to present on how digital innovations have shaped the new customer. To prep for…
This is part two in a three part series examining how to choose equipment to fit your photography studio. If you walk into most commercial photography studios, you will see powerful workstations alongside pro-grade cameras and lighting systems. Look a little deeper and you will…
Images are a powerful medium that can give your brand personality and create engaging, lasting user experiences. When used properly, images quickly and clearly provide valuable information. Why use imagery to communicate your message to your target audience? Your images should seek to provide the…
Search engine optimization is essential for retailers to get found online, but as with most SEO campaigns, it can be challenging to find a balance between implementing an effective tactic and appealing to your customer. A common sense, but often-overlooked truth about SEO is this:...
Last week, STORES Magazine hosted a Twitter Chat that asked just that. The event was moderated by STORES Editor Susan Reda and included featured guests prepped to take questions form the Twitterverse. Among the featured guests were Bryan Gildenberg, Chief Knowledge Officer of Kantar Retail, which…
It’s back-to-school season and online retail is moving to the head of the class. As the second-largest retail season of the year, consumers are turning to the Internet for lower prices, flexible shipping and fewer crowds. Online sales are expected to increase 16% this season,…
I founded Snap36 in 2008 as a direct result to feedback that I obtained from my Adobe-Scene7 clients and counterparts. The fact was that Scene7 had become ubiquitous amongst the Internet Retailer 500, providing high resolution image resizing, zooming, panning and swatching — with the…
Product imagery and other digital assets are fundamental for a successful e-commerce strategy in the automotive aftermarket industry. They are a necessity for companies that want to stay competitive and a typical requirement of most aftermarket retailers. Our work with clients such as Bosch, Delphi…
The robotic photography systems and studio automation software we use at Snap36 allow our photographers to create massive amounts of images in a very short amount of time. If production hums along, a well-equipped set can create as many as 5,200 images per day. While…
As industries start spinning and adoption rates increase, it’s no surprise we’re seeing innovative companies like Fathead define new uses and benefits of 360° & 3D photography. I first had the opportunity to meet Fathead CMO, Joanna Cline, at IRCE 2013. I knew Fathead built…
Free shipping and lenient return policies have become the norm in online shopping (thank you Zappos!) and are largely responsible for the booming Internet retail industry today. But now, with nearly 1/3 of all online sales being returned, companies need to focus on how to…
Polled from almost 2,000 respondents from over 400 companies, an Adobe survey, Digital Marketing in the Next Decade, stated that the number one most effective opportunity was in “multi-media product viewing (integrated images, video, Flash, audio, spin, etc).” Yet, in the conclusions, it was noted,…
In my almost thirty years of business experience, I have worked for a lot of tech companies and I cannot tell you how many times I have heard, “where did that name come from”? The first company I worked for was a household name at…
Everyone I talk to gets excited about 360 & 3D spin photography and the quantum leap in user experience that it produces. I mean it, NO ONE thinks it’s a bad idea and EVERYONE says, “why isn’t every manufacturer and online retailer doing this already”? …
Every morning I awaken to the smell of fresh brewed coffee and eagerly make my way downstairs to fire up the Macbook to siphon through the hundreds of snippets of wisdom bestowed from the newswires, blogs, tweets and occasional, self proclaimed guru friends who send…
Over a decade ago when the dot.com bubble burst, one of the main concerns was still the bandwidth at which your average Internet shopper was accessing the web. The fact that over 50% of the people were still on dial-up, seems somewhat barbaric by today’s…
Have you ever wondered what the secret ingredient is to a successful online shopping venture? Many efficacious websites all seem to have the same feature to make a consumer’s online shopping experience more engaging. That special something: 360° product photography. A successful Internet shopping site…
There are many directions an internet retailer can go when spinning their products. Deciding on whether to create a 360 or 3D Spinset can greatly affect how customers interact with the product. With any new process or technology comes new terms or technical jargon. The…
As we all know, internet retailers sell EVERYTHING. Due to this wide variety of shapes and sizes, we need to get creative with how we rig up a product for 360 spin photography. Many items can simply be placed on the turntable, while others need…