Snap36 Blog

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1WorldSync and Snap36 Partner to Deliver Leading Image Capture and Ecommerce Product Content Solution

CHICAGO, March 13, 2019 (GLOBE NEWSWIRE) — Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync™, the leading provider of product content solutions, today announced a strategic partnership…

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1WorldSync and Snap36 Partner to Deliver Leading Image Capture and Ecommerce Product Content Solution

CHICAGO, March 13, 2019 (GLOBE NEWSWIRE) — Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync™, the leading provider of product content solutions, today announced a strategic partnership…

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3M Provides 5 Key Takeaways on Product Content for Customer Experience

John DeMarco (3M) and Jeff Hunt (Snap36) presenting at B2B Online 2018 in Chicago. Since the emerging desire for big data hit the scene, consumers have started to use information...

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The 360-Degree Spin Imagery Experience on Amazon with Jeff Hunt

The future of Amazon imagery is heading in a direction that builds trust, credibility and purchase confidence and it is all thanks to 360-degree product content. Snap36 CEO, Jeff Hunt, joined the...

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Introducing the newest addition to Amazon Prime Day: 360-degree Imagery

Amazon Prime members were out in full force this year throughout the recently extended shopper’s paradise, Prime Day.  Amazon’s loyal followers experienced several new upgrades to their experience this year,...

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The 360-Degree Spin Imagery Experience on Amazon with Jeff Hunt

The future of Amazon imagery is heading in a direction that builds trust, credibility and purchase confidence and it is all thanks to 360-degree product content. Snap36 CEO, Jeff Hunt, joined the...

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Introducing the newest addition to Amazon Prime Day: 360-degree Imagery

Amazon Prime members were out in full force this year throughout the recently extended shopper’s paradise, Prime Day.  Amazon’s loyal followers experienced several new upgrades to their experience this year,...

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TricorBraun Uses 360° Product Photography to Enhance the Online Customer Experience

Snap36 has announced that Packaging Options Direct (POD), the e-commerce division of global packaging solutions leader TricorBraun, has experienced a significant rise in website traffic and sales since partnering with...

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Enhancing Product Imagery: 360° Photography or CGI Models?

As purchasing everyday items online becomes even more normalized, brands and retailers must find the most effective ways to present their products and drown out the competition. Online customers expect...

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Motorola Relies On 360° Photography to Help Customers with Mission-Critical Communications Products

Motorola Solutions, Inc. (www.motorolasolutions.com), provides mission-critical communications products to commercial, federal, and public safety customers around the world. With a customer-base that includes firefighters and police officers, it’s essential for...

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10 Stats that Prove Consumers are Hungry for Online Groceries

In 1996, a group of investors founded Webvan, the first online grocery retailer. At the time, the investors believed that consumers would jump at the opportunity to fill their refrigerators...

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Big Lifts raises the bar on its product content with 360° imagery

For the last 60 years, Big Lifts LLC has been committed to providing customers with state-of-the-art, low cost alternatives to the traditional sit-down forklifts. Big Lifts focuses on tailoring vehicles...

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John Casey Joins Snap36 to Head Expansion in Seattle

CHICAGO, IL, January 9, 2018—Snap36 is excited to announce its expansion into Seattle with industry veteran John Casey, who will be spearheading the effort as Director of Business Development. “Seattle...

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Snap Spotlight: Liz Muskopf

Name: Liz Muskopf Title: Photographer Years with Snap36: 2 Years How did you first learn about Snap36? Working a dead end job, and significantly needed a change.  It was either return...

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Snap36 answers: What is your favorite animated 360° product image?

Sometimes products are so complex, unique, or intelligently designed that 360° product photography doesn’t capture its full story. For the products that have more to say, we add animation to...

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AAPEX 2017 Highlights: 4 companies that brought their ‘A’ game

If you were unable to make it to the Sands Expo for AAPEX 2017, you might be surprised by what exhibitors had on display this year. I was blown away...

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BrightSign uses 360° imagery to bring a new element to the commercial digital signage industry

Over the last 15 years, BrightSign has established itself as a pioneer in the commercial digital signage industry. It has set the standard for digital signage media players, content creation software,...

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How consumers will shop during the 2017 holiday season

There are few things more important to retailers than understanding how and why their customers shop the way they do. In a recent study conducted by Adobe Digital Insights, they…

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Mobile-Shop implements 360° imagery to maximize efficiency of its sales process

Starting in 2004, Mobile-Shop revolutionized one of the most well-known storage devices used by contractors, maintenance workers and anyone in the trade skills industry: the toolbox. For Mobile-Shop, its main...

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For the 3rd Consecutive Year, Snap36 Makes the Inc. 5000 List of Fastest-Growing Companies

Inc. Magazine ranked Snap36 No. 2900 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This is the third consecutive year that Snap36 has been…

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Heritage Parts Uses 360° Product Photography to Help Customers Make Critical Repairs Quickly and Efficiently

As a critical business partner for foodservice equipment companies, Heritage Parts must deliver the right part at the right time to the right place. That’s why the distributor is using Snap36’s solution…

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Caution! Buzzwords ahead: Unified Commerce, Machine Learning, Robotic Photography, Artificial intelligence & Mid-Market Ecommerce (highlights from IRCE 2017)

The following post is from Kurt Nahikian of CQL. CQL helps launch global Ecommerce businesses, manage digital marketing programs, implement CRM systems, and build consumer insights databases. As with all tradeshows,...

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Rack Room Shoes Turns to Snap36 to Save Time and Money When Selling More Than 500 Different Brands Online

Known as innovators in the shoe industry for more than 90 years, Rack Room Shoes and Off Broadway Shoes are using Snap36’s studio equipment solution to create high-volume product photography that...

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Product Videos Vs. 360° Product Images [Infographic]

If you've ever questioned the difference between product videos and 360° product images, you're not alone. We're frequently asked about file details and usage capabilities: Are the file formats the same? Can...

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Avoiding B2B Marketplace Commoditization

Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on…

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What Grainger Suppliers Want To Know About The 360° Photography Process

When it comes to e-commerce sales, 360° product photography moves the needle and yields big results for Grainger suppliers—increasing online conversions by 47%. What's more, 360° product photography addresses 3 out...

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Truck-Lite.com Redesign Uses 360° Product Imagery to Increase Customer Trust

Snap36 has announced that Truck-Lite Co., LLC, a worldwide leader in heavy-duty lighting and visibility systems, has chosen Snap36 to create 360° spin photography for over 3,600 products launching on…

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Snap36 Celebrates Second Consecutive Year on Inc. 500/5000 List of Fastest-Growing U.S. Companies

Snap36 ranks No. 396 on the 2016 Inc. 500 list of America’s Fastest-Growing Private Companies with a three-year sales growth of 966% Snap36 is pleased to announce it ranked No….

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How to Rock Your Back-to-School Sales & Marketing

Do you know what time it is? It’s back-to-school season! The most wonderful time of the year for many parents. It also happens to be a great time of year…

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4 Questions to Uncover How Product Content Impacts Your Bottom Line [SlideShare]

We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience.  But what’s the point if your product images can’t even sell your…

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My Personal Case Study (and I mean personal)

Recently my wife and I decided to add a water filter to our kitchen faucet. She and I love drinking purified water so we were very excited to add this…

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5 Ways “360” Visualization Is Changing Our World

360 is a buzzword, a slogan, a term that is used to promote everything from burritos to Anderson Cooper, but 360 photography is enabling us to explore new environments and…

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Gaining an E-Commerce Advantage with Enhanced Product Content

Whether the customer is fixing an aging automobile, a malfunctioning HVAC system, or a busted chicken fryer, the consequences of ordering the wrong replacement part inevitably are greater for B2B...

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Preparing for the Online Onslaught

It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best...

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Top 10 Takeaways from the 2015 Inc. 5000 Conference

To say I was excited to attend the 2015 Inc. 5000 Conference honoring the fastest growing companies in America would be a great embellishment.  Sure, I feel proud to be…

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How Lowe’s Solves the Biggest Problems with Product Content

Let’s step back into the 90s. Everyone was using dial-up, signing into AOL, and asking Jeeves a question. It was a time when e-commerce was in its infancy, m-commerce non-existent, and…

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The Mobile-Led Future of E-Commerce

Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s Benedict Evans challenges our conventional notion of mobile as…

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[Infographic] A Guide to the Commercial Photography Landscape

In a snapshot (pun intended), commercial photography creates images for commercial purposes, such as advertising, marketing, or instructional brochures. Commercial photographs appear on billboards, websites, in magazines, catalogs, textbooks and…

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A Better Way to Make B2B Products Come to Life Online

B2B suppliers are working hard to create consumer-friendly web sites, but few are putting their best image forward when it comes to product photography. B2B websites have maintained traditional static…

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Online Grocery Shoppers are Getting Hungry

Over half of online grocery shoppers are hitting the online aisle more often. According to a recent study by 72Point for Door to Door Organics, 54% of U.S. online grocery…

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Content Crusaders Answer Your Burning Questions on How to Drive Change in the Automotive Aftermarket

Digital technologies are reshaping the automotive aftermarket and driving change not only within individual companies, but also within the industry at large. I got the scoop firsthand from some of…

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Top 3 Tips to Maximize Your 360° & 3D Imagery

When was the last time your marketing department complained about not having enough visual assets? For me, it happened this morning and inspired this blog post. Every marketer knows the…

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Why Consumer Sales are the Best Kept Secret for Aftermarket E-Commerce Success

Digital technologies are reshaping buyer expectations and putting pressure on aftermarket companies to adapt. Some experts predict that online sales will double by 2018, while sluggish brick-and-mortor sales fall flat….

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Shotfarm Announces Major Updates, Fully Customizable Viewer: Q&A with Mike Lapchick

We always tell customers that we’re unique in how we measure our success. Shooting products in 360° spin and managing the workflow gets you to the 20-yard line, but a…

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Six Quotes for Digital Marketing Leaders to Live By

What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels Corporation take the stage in Chicago? Insight, banter, laughter and…

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How Can CPG Companies Become Digital Leaders? [SlideShare]

Although many CPG executives understand that a shift to e-commerce has arrived, many underestimate size of the opportunity and the need for technology transformation to thrive in a digital landscape. No…

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How 360° & 3D Product Photography Prevents Returns and Chargebacks from Dissatisfied E-Commerce Customers

Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they…

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Are CPG Marketers Ready to Meet the Digital Consumer? [Infographic]

Digital technologies are reshaping the landscape on how we discover and shop for consumer package goods. With brands, consumers, products and digital devices connected like never before, digital is disrupting…

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3 Rules for Creating Attention Grabbing Emails

If you’re anything like me, you receive anywhere from 50-100 emails a day. As an avid online shopper, a large chunk of these are dedicated to daily digests, deals or…

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5 Easy Resolutions Every Online Retailer Should Make in 2015

If there is one thing that we learned in 2014, it’s that your customers are in control. The sales journey is no longer black and white, but rather shades of…

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An Imaging Strategy for the 21st Century

Every day that I meet with a new client or prospect, I am amazed at the overwhelmingly positive response bringing e-commerce imagery into the 21st century. They often realize an…

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Top 3 E-Commerce Predications for the Holiday Season

Holiday shopping is almost upon us as retailers gear up for some serious consumer spending. This season’s sales are expected to rise 10%, accounting for 27% of total sales for…

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3 E-Commerce Sites To Inspire Your Product Photography

Creating the best user experience has always been critical for online retailers, but now, more than ever, technology is changing what that means. To prepare for customers who demand a…

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6 Reasons the Automotive Aftermarket Industry Needs to Invest in Online Retail

Last week I attended the Automotive Aftermarket Suppliers Association (AASA) Technology Conference where we discussed how current and emerging technologies drive efficiency, reduce costs and identify new trends. I was…

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How to Choose the Perfect Equipment for Your 360° & 3D Studio: Computer Networking

This is part two in a three part series examining how to choose equipment to fit your photography studio.  If you walk into most commercial photography studios, you will see…

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Eye Candy: Are Your Pictures Worth 1,000 Words?

Images are a powerful medium that can give your brand personality and create engaging, lasting user experiences. When used properly, images quickly and clearly provide valuable information. Why use imagery…

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4 Strategies for Online Retailers Looking to Increase SEO

Search engine optimization is essential for retailers to get found online, but as with most SEO campaigns, it can be challenging to find a balance between implementing an effective tactic...

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What Makes the STORES Hot 100 so HOT?

Last week, STORES Magazine hosted a Twitter Chat that asked just that. The event was moderated by STORES Editor Susan Reda and included featured guests prepped to take questions form the…

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3 Online Strategies for Back-to-School Retailers Looking to Make the Grade

It’s back-to-school season and online retail is moving to the head of the class. As the second-largest retail season of the year, consumers are turning to the Internet for lower…

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B2B’s Secret Weapon: E-Commerce

I founded Snap36 in 2008 as a direct result to feedback that I obtained from my Adobe-Scene7 clients and counterparts.  The fact was that Scene7 had become ubiquitous amongst the…

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Why the Automotive Aftermarket Industry Should Invest in its Digital Assets

Product imagery and other digital assets are fundamental for a successful e-commerce strategy in the automotive aftermarket industry. They are a necessity for companies that want to stay competitive and…

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How to Choose the Perfect Equipment for Your 360° & 3D Studio: Lighting

The robotic photography systems and studio automation software we use at Snap36 allow our photographers to create massive amounts of images in a very short amount of time. If production…

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How Fathead Uses 360° & 3D Photography to Differentiate New Product Line

As industries start spinning and adoption rates increase, it’s no surprise we’re seeing innovative companies like Fathead define new uses and benefits of 360° & 3D photography. I first had…

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3 Strategies to Empower Your Customers and Reduce Your Returns

Free shipping and lenient return policies have become the norm in online shopping (thank you Zappos!) and are largely responsible for the booming Internet retail industry today. But now, with…

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Are You Ready to Automate Product Photography?

Polled from almost 2,000 respondents from over 400 companies, an Adobe survey, Digital Marketing in the Next Decade, stated that the number one most effective opportunity was in “multi-media product…

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When Industrial Parts Become Art

When we first engaged with the Parts Town team, we knew there was chemistry, but honestly, we had no idea where it might take us. Here was an aggressive, Crains…

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Why I Started My Company….Snap36.

“How do you do 360/3D product spin”?  This single question is why I started Snap36. After spending ten years listening to major online retailers across North America and Europe ask…

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Snap36… Snap360… Spin36… Spin360… What’s in a Name?

In my almost thirty years of business experience, I have worked for a lot of tech companies and I cannot tell you how many times I have heard, “where did…

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360 Degree Product Photography Defies Conventional Wisdom

Everyone I talk to gets excited about 360 & 3D spin photography and the quantum leap in user experience that it produces.  I mean it, NO ONE thinks it’s a…

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360 & 3D Product Spin….Join The Revolution!

There is a move afoot in the eCommerce industry. A buzz that I’ve only seen a couple times in my career. Right, everyone is rushing to provide mobile apps and…

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Debunked! Top 10 Reasons for Not Utilizing 360 Spin

Three weeks ago I wrote a blog entitled, “Top 10 Reasons For Not Utilizing 360 Product Spin On A Website”.  Many people questioned me and asked why on Earth I…

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Looking For A User Experience Expert? Look In The Mirror!

Every morning I awaken to the smell of fresh brewed coffee and eagerly make my way downstairs to fire up the Macbook to siphon through the hundreds of snippets of…

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Why 360 Product Photography Intrigues The European Shopper

It was 2005 and the CEO of our company had just asked me if I would be interested in taking over our International Sales and Operations for our start up,…

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Top 10 Reasons For Not Utilizing 360 Product Spin On A Website

Throughout my ten years of traversing the globe talking with clients about their existing user experience (or lack thereof) and how to improve it, the overwhelming question that always came…

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Old Technology, New Life: Why Image Servers Are Relevant Again

Over a decade ago when the dot.com bubble burst, one of the main concerns was still the bandwidth at which your average Internet shopper was accessing the web.  The fact…

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The Power of Interactive 360° Imagery

Have you ever wondered what the secret ingredient is to a successful online shopping venture? Many efficacious websites all seem to have the same feature to make a consumer’s online…

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360 or 3D Spin Photography?

There are many directions an internet retailer can go when spinning their products.  Deciding on whether to create a 360 or 3D Spinset can greatly affect how customers interact with…

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What Equipment Is Needed For 360 Spin Photography?

Once your ecommerce department has decided that 360 or 3D spin photography will be beneficial to your online retail site and they want to create these spins in-house, you will…

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360 Degree Spin Photography of a Bicycle

As we all know, internet retailers sell EVERYTHING. Due to this wide variety of shapes and sizes, we need to get creative with how we rig up a product for…

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