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Last summer, Amazon launched a trial of 360-degree photography, making it available to a few vendors on the platform. After just 60 days, the results were in: including 360-degree…
Amazon has recently added 360-degree spin photography capabilities to select product detail pages, including many in home furnishings, according to Jeff Hunt, CEO of Snap36, a Chicago-based tech company. “Amazon has...
Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync™, the leading provider of product content solutions…
The future of Amazon imagery is heading in a direction that builds trust, credibility and purchase confidence and it is all thanks to 360-degree product content. Snap36 CEO, Jeff Hunt, joined the...
Customer Experience
E-Commerce
3M Provides 5 Key Takeaways on Product Content for Customer Experience
John DeMarco (3M) and Jeff Hunt (Snap36) presenting at B2B Online 2018 in Chicago. Since the emerging desire for big data hit the scene, consumers have started to use information
Customer Experience
E-Commerce
Introducing the newest addition to Amazon Prime Day: 360-degree Imagery
Amazon Prime members were out in full force this year throughout the recently extended shopper’s paradise, Prime Day. Amazon’s loyal followers experienced several new upgrades to their experience…
Social media and email users have grown all too accustomed to seeing product advertisements and promotions throughout their feeds and inboxes, oftentimes scrolling to the next post without taking time...
Snap36 has announced that Packaging Options Direct (POD), the e-commerce division of global packaging solutions leader TricorBraun, has experienced a significant rise in website traffic and sales…
As purchasing everyday items online becomes even more normalized, brands and retailers must find the most effective ways to present their products and drown out the competition. Online customers expect...
Motorola Solutions, Inc. (www.motorolasolutions.com), provides mission-critical communications products to commercial, federal, and public safety customers around the world. With a customer-base that includes firefighters and police officers, it’s essential for...
In 1996, a group of investors founded Webvan, the first online grocery retailer. At the time, the investors believed that consumers would jump at the opportunity to fill their refrigerators...
For the last 60 years, Big Lifts LLC has been committed to providing customers with state-of-the-art, low cost alternatives to the traditional sit-down forklifts. Big Lifts focuses on tailoring vehicles...
CHICAGO, IL, January 9, 2018—Snap36 is excited to announce its expansion into Seattle with industry veteran John Casey, who will be spearheading the effort as Director of Business Development. “Seattle...
Name: Liz Muskopf Title: Photographer Years with Snap36: 2 Years How did you first learn about Snap36? Working a dead end job, and significantly needed a change. It was either return...
Sometimes products are so complex, unique, or intelligently designed that 360° product photography doesn’t capture its full story. For the products that have more to say, we add animation to...
If you were unable to make it to the Sands Expo for AAPEX 2017, you might be surprised by what exhibitors had on display this year. I was blown away...
Over the last 15 years, BrightSign has established itself as a pioneer in the commercial digital signage industry. It has set the standard for digital signage media players, content creation software,...
There are few things more important to retailers than understanding how and why their customers shop the way they do. In a recent study conducted by Adobe Digital Insights, they…
Starting in 2004, Mobile-Shop revolutionized one of the most well-known storage devices used by contractors, maintenance workers and anyone in the trade skills industry: the toolbox. For Mobile-Shop, its main...
Inc. Magazine ranked Snap36 No. 2900 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This is the third consecutive year that Snap36 has been…
As a critical business partner for foodservice equipment companies, Heritage Parts must deliver the right part at the right time to the right place. That’s why the distributor is using Snap36’s solution…
The following post is from Kurt Nahikian of CQL. CQL helps launch global Ecommerce businesses, manage digital marketing programs, implement CRM systems, and build consumer insights databases. As with all tradeshows,...
Known as innovators in the shoe industry for more than 90 years, Rack Room Shoes and Off Broadway Shoes are using Snap36’s studio equipment solution to create high-volume product photography that...
If you've ever questioned the difference between product videos and 360° product images, you're not alone. We're frequently asked about file details and usage capabilities: Are the file formats the same? Can...
Written by Keith Klade, Vice President, E-Commerce at Layer One Media. View the original post. For more information on Keith Klade and Layer One Media, go to www.layeronemedia.com Tips on…
When it comes to e-commerce sales, 360° product photography moves the needle and yields big results for Grainger suppliers—increasing online conversions by 47%. What's more, 360° product photography addresses 3 out...
Snap36 has announced that Truck-Lite Co., LLC, a worldwide leader in heavy-duty lighting and visibility systems, has chosen Snap36 to create 360° spin photography for over 3,600 products launching on Truck-Lite’s newly redesigned…
Snap36 ranks No. 396 on the 2016 Inc. 500 list of America’s Fastest-Growing Private Companies with a three-year sales growth of 966% Snap36 is pleased to announce it ranked No….
Do you know what time it is? It’s back-to-school season! The most wonderful time of the year for many parents. It also happens to be a great time of year…
We all invest time and money in our e-commerce websites—upgrading platforms, analytics, product information management, paid search, user experience. But what’s the point if your product images can’t even sell your…
Recently my wife and I decided to add a water filter to our kitchen faucet. She and I love drinking purified water so we were very excited to add this…
360 is a buzzword, a slogan, a term that is used to promote everything from burritos to Anderson Cooper, but 360 photography is enabling us to explore new environments and…
Whether the customer is fixing an aging automobile, a malfunctioning HVAC system, or a busted chicken fryer, the consequences of ordering the wrong replacement part inevitably are greater for B2B...
It’s no secret that the e-commerce world has experienced exponential growth over the past few years. It’s also no secret that there are differing opinions out there regarding the best...
To say I was excited to attend the 2015 Inc. 5000 Conference honoring the fastest growing companies in America would be a great embellishment. Sure, I feel proud to be…
Let’s step back into the 90s. Everyone was using dial-up, signing into AOL, and asking Jeeves a question. It was a time when e-commerce was in its infancy, m-commerce non-existent, and...
Mobile is the Internet. I recently read an eye-opening article about our dated interpretation of mobile Internet. In it, Andreessen Horowitz’s Benedict Evans challenges our conventional notion of mobile as…
In a snapshot (pun intended), commercial photography creates images for commercial purposes, such as advertising, marketing, or instructional brochures. Commercial photographs appear on billboards, websites, in magazines, catalogs, textbooks and…
B2B suppliers are working hard to create consumer-friendly web sites, but few are putting their best image forward when it comes to product photography. B2B websites have maintained traditional static…
Over half of online grocery shoppers are hitting the online aisle more often. According to a recent study by 72Point for Door to Door Organics, 54% of U.S. online grocery…
Content Crusaders Answer Your Burning Questions on How to Drive Change in the Automotive Aftermarket
Digital technologies are reshaping the automotive aftermarket and driving change not only within individual companies, but also within the industry at large. I got the scoop firsthand from some of…
When was the last time your marketing department complained about not having enough visual assets? For me, it happened this morning and inspired this blog post. Every marketer knows the…
Digital technologies are reshaping buyer expectations and putting pressure on aftermarket companies to adapt. Some experts predict that online sales will double by 2018, while sluggish brick-and-mortor sales fall flat….
We always tell customers that we’re unique in how we measure our success. Shooting products in 360° spin and managing the workflow gets you to the 20-yard line, but a…
What happens when top executives from esteemed brands such as Best Buy, Salesforce, IBM, Marketo, Oracle, Gogo, and Hyatt Hotels Corporation take the stage in Chicago? Insight, banter, laughter and…
Although many CPG executives understand that a shift to e-commerce has arrived, many underestimate size of the opportunity and the need for technology transformation to thrive in a digital landscape. No…
Online retailers all suffer from the same dilemma—how can I prevent returns and chargebacks from dissatisfied customers? Not only do product returns cost retailers money (and time) to resolve, they…
Digital technologies are reshaping the landscape on how we discover and shop for consumer package goods. With brands, consumers, products and digital devices connected like never before, digital is disrupting…
If you’re anything like me, you receive anywhere from 50-100 emails a day. As an avid online shopper, a large chunk of these are dedicated to daily digests, deals or…
If there is one thing that we learned in 2014, it’s that your customers are in control. The sales journey is no longer black and white, but rather shades of…
Every day that I meet with a new client or prospect, I am amazed at the overwhelmingly positive response bringing e-commerce imagery into the 21st century. They often realize an…
Holiday shopping is almost upon us as retailers gear up for some serious consumer spending. This season’s sales are expected to rise 10%, accounting for 27% of total sales for…
Creating the best user experience has always been critical for online retailers, but now, more than ever, technology is changing what that means. To prepare for customers who demand a…
Last week I attended the Automotive Aftermarket Suppliers Association (AASA) Technology Conference where we discussed how current and emerging technologies drive efficiency, reduce costs and identify new trends. I was…
This is part two in a three part series examining how to choose equipment to fit your photography studio. If you walk into most commercial photography studios, you will see…
Images are a powerful medium that can give your brand personality and create engaging, lasting user experiences. When used properly, images quickly and clearly provide valuable information. Why use imagery…
Search engine optimization is essential for retailers to get found online, but as with most SEO campaigns, it can be challenging to find a balance between implementing an effective tactic...
Last week, STORES Magazine hosted a Twitter Chat that asked just that. The event was moderated by STORES Editor Susan Reda and included featured guests prepped to take questions form the…
It’s back-to-school season and online retail is moving to the head of the class. As the second-largest retail season of the year, consumers are turning to the Internet for lower…
I founded Snap36 in 2008 as a direct result to feedback that I obtained from my Adobe-Scene7 clients and counterparts. The fact was that Scene7 had become ubiquitous amongst the…
Product imagery and other digital assets are fundamental for a successful e-commerce strategy in the automotive aftermarket industry. They are a necessity for companies that want to stay competitive and…
The robotic photography systems and studio automation software we use at Snap36 allow our photographers to create massive amounts of images in a very short amount of time. If production…
As industries start spinning and adoption rates increase, it’s no surprise we’re seeing innovative companies like Fathead define new uses and benefits of 360° & 3D photography. I first had…
Free shipping and lenient return policies have become the norm in online shopping (thank you Zappos!) and are largely responsible for the booming Internet retail industry today. But now, with…
Polled from almost 2,000 respondents from over 400 companies, an Adobe survey, Digital Marketing in the Next Decade, stated that the number one most effective opportunity was in “multi-media product…
When we first engaged with the Parts Town team, we knew there was chemistry, but honestly, we had no idea where it might take us. Here was an aggressive, Crains…
“How do you do 360/3D product spin”? This single question is why I started Snap36. After spending ten years listening to major online retailers across North America and Europe ask…
In my almost thirty years of business experience, I have worked for a lot of tech companies and I cannot tell you how many times I have heard, “where did…
Everyone I talk to gets excited about 360 & 3D spin photography and the quantum leap in user experience that it produces. I mean it, NO ONE thinks it’s a…
There is a move afoot in the eCommerce industry. A buzz that I’ve only seen a couple times in my career. Right, everyone is rushing to provide mobile apps and…
Three weeks ago I wrote a blog entitled, “Top 10 Reasons For Not Utilizing 360 Product Spin On A Website”. Many people questioned me and asked why on Earth I…
Every morning I awaken to the smell of fresh brewed coffee and eagerly make my way downstairs to fire up the Macbook to siphon through the hundreds of snippets of…
It was 2005 and the CEO of our company had just asked me if I would be interested in taking over our International Sales and Operations for our start up,…
Throughout my ten years of traversing the globe talking with clients about their existing user experience (or lack thereof) and how to improve it, the overwhelming question that always came…
Over a decade ago when the dot.com bubble burst, one of the main concerns was still the bandwidth at which your average Internet shopper was accessing the web. The fact…
Have you ever wondered what the secret ingredient is to a successful online shopping venture? Many efficacious websites all seem to have the same feature to make a consumer’s online…
There are many directions an internet retailer can go when spinning their products. Deciding on whether to create a 360 or 3D Spinset can greatly affect how customers interact with…
Once your ecommerce department has decided that 360 or 3D spin photography will be beneficial to your online retail site and they want to create these spins in-house, you will…
As we all know, internet retailers sell EVERYTHING. Due to this wide variety of shapes and sizes, we need to get creative with how we rig up a product for…