Just had another great meeting with the major studio mentioned before. We are moving closer to getting some Fotorobots info their facility for testing, but questions have arisen as to why their clients might be interested in spinning their products. It seems as though the US is a year or so behind the EU in terms of the number of retailers that have fully embraced 360 spin on their websites.
First off, spinning will let a potential customer see the product from all angles. It is similar to picking up a shoe at the store and moving it around with your hand. Some think you get the same experience with video or from seven or eight separate images. Not really, because the customer takes control with a spinviewer and is able to move the object how they want. They also have the ability to zoom in at any point. That ownership of the experience really pays off with higher sales, less returns, more overall time spent on the site, and more repeat customers. There is more info about this on snap36.com.