Steve Jobs posted an open letter this week with his thoughts on Flash. This letter finally states, in detail, Apple’s reasons for not allowing Flash on their mobile devices. He does not specifically mention rich media. Because most rich media runs on Flash, I felt this was important to discuss. With the mobile market growing by leaps and bounds and internet retailers adding more rich media content to their sites, the issue of mobile rich media can’t be ignored. I found the letter very informative, but I think there are two sides to every story. Equally important is this video interview with Adobe’s CEO, Shantanu Narayendone, by the Wall Street Journal. He knocks down many of Job’s points, but it’s hard for most of us to decipher what this all really means. One note, you won’t be able to watch the video interview on your Apple device . . . it’s in Flash.

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