I’ve heard spin photography and video compared to one another quite a bit lately. They serve different purposes, but aren’t mutually exclusive. While video can be great at showing how a product functions or interacts with its environment, spin photography really gives the customer a chance to view the product in detail. Ideally, an online retailer would have both a spinviewer and video to give the best presentation possible. The ability to control the direction the product moves combined with zoom capability allows the customer a great way to interact with the product and brings them closer to the in-store shopping experience. Check our some examples in our gallery.
Tags: 360, 3D, catalog, fotorobot, internet retail, Michael Dreas, product, snap36, spin, spin photography, spinset